Klariqo vs CallRail:
AI Phone Answering vs Call Tracking

Klariqo answers calls with AI. CallRail tracks calls for marketing analytics. Totally different tools—see which you need (or use both).

Quick Comparison

Feature Klariqo CallRail
AI Answers Phone Calls Yes (handles calls automatically) No (only tracks/records)
Call Tracking & Analytics No Yes (core feature)
Marketing Attribution No Yes (which ads drive calls)
24/7 Call Answering Yes (AI never sleeps) No (you still answer)
Starting Price $99/month (500 mins included) $45/month (250 mins included)
Free Trial 30 minutes free (no card) 14 days (card required)
Best For Businesses needing calls answered Marketing teams tracking ad performance

Key Differences

Klariqo is Better For:

  • Automating call handling - AI answers calls, books appointments, answers questions automatically
  • After-hours coverage - AI handles calls when your team is offline
  • Reducing missed calls - AI answers every call, no voicemails or missed opportunities
  • Reducing workload - Let AI handle repetitive calls so your team focuses on complex work
  • Automated booking - AI schedules appointments directly via phone, no human needed

CallRail is Better For:

  • Tracking marketing ROI - Which Google Ads, Facebook campaigns drive phone calls?
  • Call recording & transcription - Review calls, analyze keywords, train your team
  • Lead source attribution - Know exactly which marketing channel drove each call
  • Call analytics - Call duration, sentiment analysis, conversion tracking
  • Dynamic number insertion - Show different phone numbers based on traffic source

Pricing Breakdown

Costs for typical small business usage

VOICE AI

Klariqo

$99/mo

Starting with website voice AI

  • Voice AI (not chatbot)
  • AI learns your business
  • 24/7 natural conversations
  • Handles calls automatically
Website Voice AI: $99/mo (500 mins, $0.15/min after)
Phone Voice AI: $129/mo (500 mins, $0.15/min after)
Phone + Website: $179/mo (1000 mins, $0.12/min after)
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TRACKING

CallRail

$45/mo

Call Tracking plan (analytics only)

  • Call tracking & attribution
  • Call recording
  • Basic analytics
  • Doesn't answer calls
+ Conversation Intelligence: $90/mo (transcripts, keywords)
Overages: $0.05/min, $3/number
Pricing information from CallRail's website (January 2025)

Different Purposes:

Need calls answered? Klariqo | Need calls tracked? CallRail | Need both? Use both

Many businesses use CallRail to track marketing + Klariqo to answer calls

Feature-by-Feature Comparison

Feature Klariqo CallRail
AI Answers Calls Yes (handles automatically) No (you answer)
Call Tracking No Yes
Marketing Attribution No Yes (source tracking)
Call Recording Yes (AI calls) Yes (all calls)
Call Transcription Yes (AI calls) Yes (add-on, $90/mo)
Appointment Booking Yes (AI handles) No (you handle)
Dynamic Number Insertion No Yes
Form Tracking No Yes (add-on)
Lead Capture Yes (via AI voice) Yes (via tracking)
Multi-language Support Yes (50+ languages) English only
Google Ads Integration No Yes (call conversion tracking)
Setup Time 3 minutes 1-2 hours
Free Trial 30 minutes free 14 days

What Customers Say

Mike D.
Plumbing Company Owner

"We use CallRail to track which Google Ads drive calls. But we still missed 30% of calls after hours. Added Klariqo to actually answer those calls with AI. Now CallRail shows us where calls come from, Klariqo makes sure we never miss one. Perfect combo."

★★★★★
Rachel M.
Marketing Director

"CallRail is essential for our PPC campaigns. We spend $20K/month on ads and need to know which ones drive calls. CallRail gives us that data. It doesn't answer calls—that's not what it's for. We have staff for that. But the attribution data is invaluable."

★★★★★

Frequently Asked Questions

Can I use both Klariqo and CallRail together?
Absolutely! Many businesses do exactly this. Use CallRail to track which marketing campaigns drive calls (analytics), then use Klariqo to actually answer those calls with AI (automation). They solve different problems and work great together.
Does CallRail answer phone calls?
No. CallRail is a tracking/analytics tool—it records calls, tracks sources, and provides data. But you or your team still answer the calls manually. Klariqo is the opposite—AI actually answers and handles calls for you.
Does Klariqo track marketing like CallRail?
No. Klariqo focuses on answering calls with AI. If you need marketing attribution (which ads drive calls), use CallRail. If you need calls answered automatically, use Klariqo. Different tools, different purposes.
Which is cheaper, Klariqo or CallRail?
CallRail starts at $45/mo (just tracking), Klariqo at $99/mo (AI answering). But they're not comparable—it's like comparing a GPS tracker to a self-driving car. Choose based on what you need: tracking (CallRail) or AI answering (Klariqo).
Which should I choose for my business?
If you run ads and need to track which campaigns drive calls, get CallRail. If you're missing calls or want AI to handle them 24/7, get Klariqo. If you do both marketing AND want calls answered, use both—they complement each other perfectly.

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